In chapter 8, Graber discusses the impact of the media on elections. In 1952 television brought the contenders into the living rooms of millions of Americans. According to Graber prior to this time, they had to rely on the media’s assessment of the candidates, but now, they could actually make their own. During the year of a presidential eclection, coverage of the event occupies 13% of newspaper and 15% of television political news. Here is where the problem lies. Currently, we are almot a year and a half out from the 2012 election, and the major news with all that is currently going on around the globe is about the candidates. Part of this is due to the fact that according to Graber, contenders must maximize their chances of recieving media attention by focusing on events which attract reporters, even though they may be insignificant to the election, such as the Iowa caucus and the New Hamshire primary, simply because they take place erly on in the process. Social networking sites, such as Facebook played a huge part in mobilizing young voters to vote for Obama, which definately helped him to take the lead over McCain. The ability of candidates to do interviews on talk shos such as Larry King live, takes the candidates away from the highly critical national press and uts them into a friendleir, more personal environment. Public opinion polls are conducting simply to see how voters are feeling about a particular issue or candidate. However, these findings are often taken out of context and become the benchmarks for voters. Unfairly, those who are viewed by these polls as the frontrunner, are declared the winners while those who fall short are considered the loser. This is unfortunate becuase many people who would otherwise support the weaker candidate may not go out to vote, feeling that their candidate will lose anyway.
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